A hands-on guide with chapters, worksheets and templates. Preview the sample chapter, the workbook and the price list before you buy.
Twelve chapters that take you from the first sketch to a launched product. Every chapter ends with a worksheet, and the bundle adds editable templates you can use on your next project. Each chapter pairs a clear idea with a practical exercise, so you finish with something you can ship.
“The clearest design guide I have read in years.”
The first third covers discovery and framing. The middle covers shaping and testing. The final chapters cover launch, measurement and iteration.
Open the sample chapter, the workbook and the price list on the right, no download needed.